Alejandro Martín del Campo Huerta PhD. He started as head of news and sports at TV Azteca. Founder of Proyecto40 as Director of Programming. Subsequently, he was Executive Producer of news at ADN40. He writes in different media about communication and its intersection with emerging technologies. He is a member of different editorial boards and directs the soccer culture project apuntesderabona.com. Among other projects, he participated in the elaboration of the Digital Agendas Study for the elaboration of a Digital Development Program 2012-2018 as well as in the digital democracy platforms. Founding Partner at The App Date where he explored the encounter of different disciplines in digital life. He is National Director of the Journalism Program at Tecnologico de Monterrey and his lines of research are on Journalism, Public Opinion and Social Networks.