Alex Chapko is a General Manager at Piano Software, overseeing company growth, partnerships, and client relationships across India, Central Asia, Middle East, and Eastern Europe. Alex has been working with the Indian market for over 8 years, starting as a CEO of Newzmate - a content marketing cloud acquired by Piano in 2018. He is today working alongside hundreds of brands and content publishers across 30 countries, helping them identify and implement the necessary strategies and technology stack to improve audience understanding, engagement, and monetisation.