Alison Gow is Audience and Content Director North West with Reach plc (formerly Trinity Mirror). She has experience implementing and assessing new ways of engaging audiences across the newsrooms, working with external partners to bring new ideas and technology to their journalism. This includes working with editors to champion exciting new ways of telling stories across multiple platforms, promoting a strong editorial culture of storytelling, reader awareness and collaboration across Reach plc's brands.

A journalist and blogger who has worked in the UK regional press for more than 20 years, she is a former editor of the Daily Post and Wales on Sunday.