Amy is the Director of Analytics and Revenue Optimization for News and Publishing at Google. Her teams oversee both ads and non-ads revenue opportunities for Google’s News partners, covering solutions that leverage Ad Manager technology as well as the News Consumer Insights analytical framework. Amy also leads the data pillar of the Google News Initiative (GNI), Google’s $300 million commitment to the news industry, helping journalists and their publishers remain profitable in new and innovative ways. In developing data-driven tools and resources for news organizations, Amy and her team remain committed to pushing the frontiers of monetization for publishers in ads and non-ads related capacities.