Ana Lobb
Ana Lobb
VP, Media & Publishing, MPP Global, UK
Ana Lobb is a VP, Media & Publishing, at MPP Global, specialising in cloud subscription and billing technology to maximise customer acquisition. Over the past 5 years she has worked closely with Publishers to drive print and digital subscription revenue. With a strong focus on personalisation and data-led strategy, she works with clients; offering insight into emerging digital business models, best practice access management, streamlining omni-channel user journeys and market trends.