Anderson Demian is General Manager for Consumer Market at Folha de S.Paulo. He has worked at Folha for the last 10 years. At Folha he is responsible for the P&L of the business to the final consumer, turning the group's strategies in digital initiatives, new products and sustainable growth. He has extensive experience in digital subscriptions. Before that, he worked in companies such as Ericsson Telecomunication, Kroll Consulting, Mercedes-Benz and was an executive trainee in the multinational group Camargo Corrêa. He has an International Executive MBA, a postgraduate degree in Administration and a degree in Marketing from renowned universities in Brazil, as well as executive education courses in the United States, France and England.