Andiara Petterle is an entrepreneur and executive of the digital market since 1998. Currently, she is senior vice-president of Product Development and Operations at Grupo RBS. Previously she was vice president Newspapers and Digital Media for the same group. Before joining RBS, Petterle was the Executive Director of Strategy and Business Development at e.Bricks, RBS’s investment company focused on the digital industry. At e.Bricks, she acted as an advisor to several technology, e-commerce and media companies. She founded Grupo Bolsa de Mulher, one of the largest women's digital media companies in Latin America, and was CEO of Predicta and other digital companies in the country. Petterle has a bachelor and a master’s degree in Social Communications from PUC-RJ, was an invited researcher at Brown University, and has participated in business training programs at Harvard Business School and Stanford University Graduate School of Business.