Daniel holds an executive MBA, specialized in marketing, and has over 15 years experience in management positions in marketing and sales. He counts with extensive experience in brand positioning, development and new products launching, lifecycle product management, luxury and mass marketing strategies, pricing, business plans, trademarketing, retail, business alliances and new business development, as well as in design and implementation of strategies for local and regional marketing. His background also covers digital and mobile business. He's a teacher for undergraduate and graduate university students.

At El Tiempo, he's responsible for the business strategy's definition for the portals Eltiempo.com; Portafolio.co; Motor.com.co; futbolred.com among other premium networks with more than 22 million unique users. He's also in charge of the business unit P&L, usability and performance, brands in the digital ecosystem, audience management, social media strategy, monetization and of new products development.