Andrew Perkis received his Siv.Ing and Dr. Techn. Degrees in 1985 and 1994, respectively. In 2008 he received an executive Master of Technology Management in cooperation from NTNU, NHH and NUS (Singapore). He has been with NTNU since 1993 and currently holds a chair within Media Technology. His current research focus is within methods and functionality of content representation, quality assessment and its use within the media value chain in a variety of applications and change management, business modelling for the media sector and Digital Storytelling and the associate tools for this. He was one of the founding authors of the concept of Universal Multimedia Access (UMA) and Quality of Experience (QoE). He is also involved in setting up directions and visions for new research within media technology and entertainment as well as directions for innovations in Immersive Media Technology Experiences. He is member of The Norwegian Academy of Technological Sciences (NTVA), senior member of the IEEE, member of ACM, member of The Norwegian Society of Chartered Engineers, Board member of WAN-IFRA Global Alianace for Media innovation (GAMI) and member of the New European Media (NEM) executive committee.