Andy Mitchell
Andy Mitchell
Director of Global News Partnerships, Facebook, USA
Andy Mitchell is Director of Global News Partnerships for Facebook based in the NY office. He joined Facebook in October 2010. In his role, Mitchell oversees the news and publishing vertical for Facebook globally. Currently Mitchell’s working on Facebook’s evolving partnerships with article and video publishers with a focus on migrating content to Facebook with the business model to support it.
Since joining Facebook, Mitchell’s role has included working on FB Platform, specifically social plugins (Like, Comments, Share) and more traditional partnerships with media organizations including broadcast Partnerships with NBC for the London Olympics Games; CNN for a cross platform global partnership for the US general election; and a debate with NBC News featuring the Republican nominees in New Hampshire.
In addition to broadcast Partnerships, Mitchell’s role is to work with publishers to leverage the Facebook Platform and News Feed to maximize engagement, referrals and distribution. This includes traditional companies like CNN, NBC News and The New York Times as well as social publishers including Buzzfeed, Vice and The Huffington Post. Immediately prior to joining Facebook, Mitchell served as Vice President of Business Development for The Daily Beast. He was responsible for marketing and strategic communications, mobile, SEO, social media strategy, content distribution partnerships.
Mitchell had a 15-year tenure at CNN Worldwide in a variety of roles. His last position was vice president of digital marketing and development and a key member of the CNN Digital management team. Based in New York, Mitchell was directly responsible for trade and consumer marketing of CNN’s digital assets, including the No. 1 news and information site, CNN.com, and the company’s growth into mobile and other digital platforms. Additionally, Mitchell was responsible for developing partnerships to support multi-platform content distribution across CNN’s networks.