As CEO of Aralynn A.A. McMane Connections, she helps news organizations and nonprofits that want to better reach, serve and build the loyalty of today’s youngest audiences, members of the  generation that came after millennials, and their influencers. Her work uses the tenets of professional newsgathering as a basis and focuses on an international framework.

Current clients include Ouest-France (France) and Community Media Forum Europe (Belgium) and NewseumED (USA). Also, she is involved in two pro bono projects: advising UNESCO's Global Alliance for Media and Information Literacy Partnerships and, as a board member, helping News Decoders-Nouvelles Découvertes, a not-for-profit based in Paris that offers a news service and global forum for young millennials and secondary school students to learn about international affairs and engage in a borderless conversation about important matters of the day.

Previously, she was executive director for youth engagement and news literacy at WAN-IFRA where she most recently completed the reportNews Literacy and News Publishers: 7 ways forward to help young audiences fight fake news and do much, much more. That 2017 report, commissioned by the American Press Institute,  gathers intelligence about a wide variety of smart practice in 40 countries, focusing on the generation younger than millennials. At WAN-IFRA, she helped news publishers and news associations determine how best to interact with young people and their influencers in ways that furthered both news businesses and democracy. She also ran WAN-IFRA's ground-breaking initial media development work in Africa and Europe.

She has been a reporter and editor at newspapers in the U.S. and France and a journalism educator and researcher in the U.S., France and Bulgaria. She served on the board of the European Journalism Centre, based in Maastricht, the Netherlands, and Brussels, Belgium. Among her favorite past jobs is stint as the light and sound technician for The Exotic Kaena at the Kon Tiki bar in Lake George, New York. Her degrees are from SUNY Albany (B.A.)  Syracuse University (M.A.) and Indiana University (Ph.D).