Ard Boer is Product Manager Sports at NDC Mediagroep and has over 15 years experience in media. Ard started out as a concept developer in the music industry when it was about to go under due to piracy and lack of physical sales, developing e g a hit prediction tool with AI technology. A decade later the music industry is thriving due to the success of paid streaming services. For the past few years Ard has been working as Product Manager Sports in the news publishing business. In this environment Ard is looking for new ways to produce, distribute and monetize content including by deploying new technologies such as AI to improve the impact of NDC mediagroep on their readership.