Astrid Ascar has 29 years’ experience in the media industry. She began her career as a radio and TV journalist and producer, and started working in the digital media and marketing space in 2004. She has worked for media brands including DStv, Carte Blanche, Summit TV (now Business Day TV), The Home Channel, CNBC Africa, SABC TV, SAfm, Highveld and in more recent years co-hosting an online radio business show on Hot919 fm. 

Astrid’s consulting work focus for the past 10 years has been digital and integrated marketing and communications strategies, content creation and production, key messaging and copywriting, website audits including UI and UX consulting, helping clients implement plans across owned, earned and paid digital platforms, and using data analytics to generate business insights. She also MCs, gives talks, and facilitates workshops and conferences, and offers training in digital media and marketing, key message crafting, media interview skills, presentation skills, and crisis comms. 

Since March this year Astrid has been fulfilling the role of Chief Strategy Officer for the Wunderman South Africa group.