Barbara Rauchwarter is spokeswoman of the APA-group and since 2004 leads the Marketing and Communication Department. Rauchwarter has been in the organization since 1994 where she joined the editorial department before becoming the head of the Service-News area in the multimedia sector. She is member of the board of the Austrian Marketing Association (ÖMG) and guest speaker at FH Campus 02 in Graz. Furthermore, she is co-initiator of the event series “Digital Business Trends” (DBT), one of Austria’s leading networking-communities.