Bård Skaar Viken is Director Consumer Business in Schibsted Media. In his position Bård is responsible for all user revenues across four major Norwegian news media brands: Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen. He also oversees a portfolio of magazines, niche services and junior products.

He joined Schibsted in August 2012 and has been in his current role since January 2017. Prior to his current role Bård has been Director Product and Consumer Business in Stavanger Aftenblad (2014-2015) and Director Digital User Revenues Schibsted Norway Subscription Media (2016)

Since 2014 he has worked primarily on growing Schibsteds subscription business with a special focus on increasing the number of paying digital subscribers, refining paid content models, drive conversion/sales and improving the overall customer journey.

He is a board member in the Norwegian Media Businesses’ Association.

Bård graduated from the University of Oslo in 2009 with a Master in Political Science and International Political Economy. He also has a Bachelor in International Studies.