Bismarck is the CEO of Wizeline, a business intelligence software company. Wizeline was created to help companies use data to build products that their customers use and love. Bismarck is also founder and chairman of Wize Services, a global product services company focused on supporting media companies with technology product development. Prior to Wizeline, he co-founded Ooyala, a video platform company that delivers video to over 200 million unique viewers, monthly. In 2014, Ooyala was sold to Telstra for 400 million USD. Prior to Ooyala, Bismarck was an early product manager at Google where he managed the growth of display and video advertising products. Businessweek named Bismarck one of the nation's top entrepreneurs, and in 2014, the Mexican Ministry of Exterior bestowed the Ohtli award upon him.

Bismarck has a B.A. in Economics from Stanford University.