A forerunner of digital journalism in Spanish, he has led several of the major online information projects in Spanish.

He studied Information Sciences at  Universidad Complutense de Madrid. In 1995 he began working at El Mundo as an editor. Later he went to the society section, also as editor, until 1999 when he was appointed head of the Sports section and, nine months later, editor-in-chief. From there, in 2001, he planned the integration of the sports sections of the paper and the Internet. During a season he also served as editor-in-chief of the international section. Between 2002 and 2006 he was deputy director of elmundo.es.

In 2007 he left El Mundo with Gumersindo Lafuente to participate in the launch of soitu.es, a digital outlet that won two awards from the Online News Association (ONA) as the best non-English media during its two years of existence.

After the closure of soitu.es in 2009, he was appointed deputy director of El País to promote digital publishing.

In 2013, he was awarded the Nieman-Berkman Fellow in Journalistic Innovation, thanks to which he spent a year at Harvard and MIT studying how technological innovation is changing traditional media companies.

In 2014, he was hired by the US network Univision as vice president of the digital area of ​​Univision Noticias, a team that under his direction won numerous awards and recognitions, including three Ortega y Gasset Awards.

In June 2018, he was appointed deputy director of El País as part of the management team of the new director Soledad Gallego-Díaz.