As Senior Director of Technical Standards at IAB Tech Lab, Brendan oversees the development of standards-track documents that aim to bring efficiencies to the market.  His current focus is on the development of LEAN and DEAL guidance in response to ad blocking, as well as efforts tackling malware and fraud through the Trustworthy Accountability Group (TAG).  Brendan joined the internet revolution in 1998 with MediaHouse, a web analytics and network monitoring company sprung from the ashes of the BBS industry, and worked with Microsoft in their data collection and behavioral targeting branch.