With over 13 years experience in the communication, PR and media industry on the agency, client and publisher’s side, Carol’s career included working across an array of renowned brands from different industries with her latest role being behind developing and leading the regional communication department of an international beauty brand, where she succeeded in bringing the brand’s media share of voice to rank #1 in the region. Today, Carol heads the Native Advertising product offering at DMS, and her role focuses on making sure a state of the art solution is offered to the market.