Cecilia Campbell is a Swedish media journalist with over 20 years experience reporting on the news publishing industry internationally. She is the CMO of Swedish tech start-up United Robots, based in Malmö. Her work at United Robots includes advising publishers on how to free up reporter time and drive revenue through newsroom automation. Previously she worked for WAN-IFRA, co-leading the reader revenue group and authoring the 2018 report Engaged Readers Don’t Churn – Retention Lessons for Digital Subcriptions.