Débora Pradella is a journalist with a 12-year career in digital planning and strategy at RBS Group. She worked on the GaúchaZH newsroom transformation, a process that integrated teams, workflows and content of Rádio Gaúcha and Zero Hora Newspaper. Currently, she is GaúchaZH’s digital product manager, leading product analysts and a content distribution team. Before joining GaúchaZH, Débora worked at the Sports desk for almost ten years as a reporter and editor. She was columnist and coordinated Zero Hora Olympics coverage in 2016. Two years later, she managed RBS Group’s World Cup coverage in Russia. As a digital editor, Débora participated in the planning and execution of apps Colorado ZH e Tricolor ZH project, winner of Wan-Ifra Digital Media Award 2016 in the Best News Product category. Débora has a bachelor degree in Social Communications from PUC-RS, Strategic Business Management MBA, and Management and New Media MBA from ESPM.