Dr Jochen Krauss is a Partner at Simon-Kucher and heads the company's operations in Singapore. He has more than ten years experience in consulting national and international clients in various industries. He specializes in developing market entry strategies and pricing strategies, optimizing pricing-processes and designing innovative price- and product-structures. Jochen’s views are highly sought after by the press and he is often invited to speak on TV news segments to share his insights on recent trends and events. Prior to his consulting work, he was Managing Director of the Singapore-based German Institute of Science and Technology (GIST), a joint venture research and education centre of the Munich University of Technology (TUM), the National University of Singapore (NUS) and Nanyang Technological University (NTU). Jochen received a doctorate degree in Business Administration from the Munich University of Technology. He studied Business Administration at the Ludwig-Maximilians-Universitaet in Munich, the School of Information Management and Systems (SIMS) at UC Berkeley and the Rotterdam School of Economics.