Esra Dogramaci is Senior Editor, Digital at Deutsche Welle. Formerly she worked as a digital consultant at BBC World Service where she worked with BBC Arabic on a digital transformation across online, video, radio and social media. Previously, she led a team that looked after 20 languages YouTube channel’s with results stretching to 550% growth in just a year, then leveraging that growth in experimental formats for social and mobile video. Esra joined the BBC from Al Jazeera in Qatar and Turkey and prior to that was at UNICEF and UN headquarters working in communications throughout. Esra has significant experience in digital transformation across news and current affairs, particularly in social video and off platform growth and development. She’s also a former national team athlete, representing Australia in Ice Hockey.