Gautam Mishra is the CEO of inkl, a marketplace for premium news. inkl’s goal is to grow online payments for news just as similar marketplaces have done in other markets. inkl also provides an enterprise service for publishers who want to charge their readers. Most publishers today pursue a one-size-fits-all pricing model. inkl’s solution uniquely allow publishers to deploy flexible pricing models for different segments so that they can maximise the payment potential of each reader. Prior to starting inkl Gautam set up and ran online subscriptions for the Sydney Morning Herald and The Age. Before that he worked as a management consultant in Sydney and New York. He has an MBA from the Wharton School at the University of Pennsylvania.