As the Managing Director, Geoff Tan oversees an extensive portfolio that includes partnerships and strategy, insights and intelligence, activations and sponsorships. His team is responsible for a host of deliverables such as engaging specific consumer segments via targeted database strategies, curated content syndication, channel partnerships, bespoke event activations, international licensing amongst other things.

Prior to joining SPH Magazines, Tan was heading the strategic marketing portfolio in SPH’s marketing division. He was also a mentor to start-ups housed within the SPH Plug and Play media accelerator initiative.

Tan was conferred the PANPA 2011 Marketer of the Year accolade by the Pacific Area Newspaper Publishers Association for outstanding performance in marketing for a publishing company.