Gerhard Fehr is a graduate of the University of Vienna with a degree in business administration and a trained journalist, and has more than ten years of management experience in investment banking, journalism, and in the Swiss credit card industry.
His in-depth knowledge of market mechanisms, organizational structure, hierarchies, and processes, as well as his theoretical knowledge in the area of behavioral economics predestined him to be the driving force behind the development and usage of the behavioral economics approach BEA™.
As CEO and founding partner, he bears the primary responsibility for realizing the objectives of FehrAdvice & Partners AG and is responsible for the entire operative development of the company.