Helena Phua was appointed Executive Vice President, Asia Pacific of The New York Times Company in April 2014. She is responsible for The New York Times’ Asia Pacific operations and is Publisher of The New York Times Chinese Magazine, “Shi” in Chinese “時”, the company’s first publication in Simplified Chinese.

Under Helena’s leadership, The New York Times has become the regional leader in circulation and readership, achieving its highest ever circulation growth in Asia. Helena has also been instrumental in expanding The Times’ online audience and building its publishing alliance network across the region.

In 2016, Helena was elected to the Board of The Society of Publishers in Asia (SOPA), the region's most prestigious media association, after previously serving as Honorary Treasurer from 2011 to 2013. Helena was also inducted as a lifetime honorary member of Les Clefs D'or International in 2016 and honorary member of Golden Keys China.