Jennifer Bertetto began as a stringer for the sports department at the Valley News Dispatch, while still in high school. After graduating from the University of Pittsburgh, she became a sales rep for the Tribune-Review’s burgeoning expansion into the Pittsburgh market in 1997. Jennifer’s dedication took her upward — from sales manager to majors accounts director, then advertising director, then Vice President and Chief Operating Officer. In 2015, she became President and CEO of Trib Total Media. Yet, with every goal she completes, Jennifer continues to look ahead — and in 2016, she helped launch 535media.

As a board member for the News Media Alliance, representing over 2,000 news organizations and their multiplatform businesses around the world, Jennifer has her finger on the pulse of the digital evolution of the news industry — from finding ways clients can gain online revenue to developing alternative revenue streams and engaging audiences.