Johanna Vartiainen has been with Alma Media since 2005, holding different positions of Sales, Digital Advertising and Development. Vartiainen is responsible for digital ad operations, ad technology and digital advertising development at Alma Media. Alma Media is a media company focusing on service business and journalistic content, with the mission of boosting the sustainable growth of individuals, companies and society. In addition to journalistic content, the company provides services related to lifestyle, career, competence and business development. Alma Media has been a pioneer in digital advertising in recent years and overall the company’s transformation into a provider of digital services began already in the mid-1990s. In 2016, digital business accounted for 40 per cent of our revenue. Vartiainen is also a member of Member of the Board at IAB Finland.