Jon Wilks is Chief Content Officer at Content Insights, a tech company that is shaking up how we think about editorial analytics. Formerly the editor of Time Out Tokyo and Time Out Abu Dhabi, Jon worked the traditional route through print journalism to running Time Out Tokyo as a digital-only publication, before setting up one of London's first content marketing departments at Arena and Havas Media. Having spent time on both sides of the journalism/marketing divide, he brings a unique take on some of the difficulties the industry is facing.