Justin Hendrix is Executive Director at NYC Media Lab. Hendrix connects companies seeking to advance digital media technologies with New York City’s universities to drive R&D and innovation. Launched by the New York City Economic Development Corporation, NYU and Columbia University, NYC Media Lab is a public-private partnership encompassing the universities of NYC and corporate members such as Hearst, ESPN, Major League Baseball Advanced Media, Bloomberg, News Corp, NBCUniversal, Viacom and Verizon. The Lab's interests range across disciplines from data science to design to engineering, and its programs include seed R&D projects with member companies as well as The Combine, which encourages digital media startup formation and technology commercialization on the City’s campuses.

Previously Hendrix was Vice President, Business Development & Innovation for The Economist, where he directed prototyping and commercialization of new digital media business concepts. He is a regular writer and speaker on media & innovation. Hendrix holds a Bachelor of Arts from the College of William & Mary and a Master of Science in Technology Commercialization from the McCombs School of Business, University of Texas at Austin.