Leonie von Elverfeldt, Managing Director RADP (Ringier Africa Digital Publishing) East-Africa, manages www.pulselive.co.ke (est. 2017), Business Insider Sub-Saharan Africa, the Marketing Agency RDM and Play Studio their Native Advertising Studio. Leonie entered the media-landscape in 2012, by launching and subsequently managing BILD's (Germanys biggest news title) paid content scheme BILDplus for almost 5 years. Before that she built up the Full-Service Agency blumberry.de and another Start-up in Berlin.