Lisa Jäger is responsible for Simon-Kucher and Partners’ Media practice and is based in Frankfurt, Germany. For her clients in newspaper and magazine publishing from Latin America to Southeast Asia, she has developed print and cross-media strategies, pricing strategies, and promotions, and improved the efficiency of marketing campaigns to acquire new readers. She has also helped numerous media houses improve their topline by optimizing advertising revenues. Besides publishers, her clients include radio and TV stations, online classified platforms, advertising publishers, and online gaming publishers.