Maria Å Lindvall is the product manager of ”Curate”, a part of Schibsted Media platform that enables the largest publications in Sweden and Norway to automate and personalize editorial content on their front pages. The Curate team consists of developers, UX researchers, journalists and data scientists, collaborating to make sure the different publications can fulfill the journalistic mission as well as deliver on business needs and user needs. Before joining Curate, Maria Å Lindvall was the product manager of Omni, carrying out four curated news apps in Sweden and Norway. She has as background as a journalist, and has been the front page online editor of all the four largest news publications in Sweden.