Martha is one of Colombia's most innovative news executives. 

She directed the redesign of the business newspaper, La República, as Strategy and Business Director, a project that later earned a Lápiz de Acero (Steel Pencil) Award. She subsequently led the renovation project at EL COLOMBIANO, as part of its 100th year anniversary, and created and directed the Strategy and Innovation Lab (ECOLAB), a position she has filled since then. In January of 2013 she was named Editor in Chief of EL COLOMBIANO, a multimedia brand with more than 108 years of history, always committed to social development.

She currently serves the board of INMA (International News Media Association) and its LATAM board, as past-president. She's part of the board of the Medellín Museum of Modern Art as well as on the board of the Secretos para Contar Foundation, which promotes literacy and education for rural families.

She has been recipient of the Fe en la Causa (Faith in the Cause) medal awarded by the Presidency of the Republic; the “José María Córdoba” Military Merit, awarded by the National Army of Colombia, and she and her team have earned four major INMA awards, a King of Spain, and several SND awards for excellence.