Matías de la Barra is Chief Data Scientist at PRENSA IBÉRICA, where he oversees the Big Data department. Big Data is the unit in charge of providing in-depth corporate data in close collaboration with other departments such as publishing, advertising, commercial and business. Its main objective is to enhance business performance and spur innovation by the means of avant-garde technology, strategic thinking and decision making processes based on data.

The department core activities are divided in three main areas: profiling and segmentation, advertising  innovation/content recommendations and outsourcing corporate optimization models.

Matías began his career as an engineer in 2000, working as an industrial engineer for nine years. During his professional career he came to realize that data analysis, mathematical models and the Internet would provide vast source of information and opportunities at all levels, which led him to undertake a Masters Degree in Data Analysis Engineering, Optimization and Decision Making at the Maths and Stats Department of the Polytechnic University in Valencia (Spain).