Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.

Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.