A digital native, Mich Atagana has been hanging around the internet since the days of Netscape. Her keen interest in all things digital led to her graduating with a Masters Degree in New Media and Journalism. Atagana is currently pursuing her PHD with a focus on the impact of social media and journalism. Her research focuses on the Kenyan Westgate shootings and how Twitter was used as the primary source of news and communication. Her professional career has included her role as Editor of Burn Media, a multimedia digital publishing house which focuses on the intersection of technology and media, and entrepreneurship. An expert on Africa’s tech and startup scene, Atagana is currently the Head of Communications & Public Affairs for Google South Africa.