He worked in Mindshare, Jakarta, Indonesia as leader of trading between March 2016 and May 2019 before coming back home to The Hindu Group as CEO from June 2019.  For him, this represents homecoming: he served this organisation between 1998 and 2006 in a senior position in Advertising and Marketing.  Going on to get a diverse media experience in radio, television, media planning and buying, and digital advertising, he brings with him the expertise and hands-on experience to play an effective leadership role in the Company in the face of far-reaching changes and challenges in the media landscape and in an increasingly interconnected digital ecosystem.

Before moving abroad in 2016, Mr. Navaneeth led the programming teams at Sun Tv Network's Kannada and Telugu language channels as vice president from September 2009-2015 . He has also worked with Radio One as station director and head of programming from August 2006-2009.

Mr. Navaneeth, gained varied and useful insights; thanks to working for traditional brands with heritage and enviable lineage, setting up a new business with an entrepreneurial outlook, working with entertainment brands that established market leadership positions in a reasonably short span of time and being part of businesses where the only constant is change.  He also used his time to consult a couple of startups in the Food and Beverage space.