Noelia is a digital professional native, active with Internet since 1994, when she created one of the first consulting and development companies in Spain. In 1998 she launched Yahoo in Spain and she ended as VP, running all International Editorial and Media Teams and Operations. Since April 2015, she joined Prisa as their Chief Digital Transformation Officer. Her key focus is to drive the digital transformation of the group, focusing on technology, digital business and culture as they key enablers. She has a Journalism (Navarra) and MBA (Chicago Booth) Degrees, is co-founder of ISDI and very active in Digital Entrepreneurship.