Penny is a well-respected product and audience development executive with experience in legacy and startup local media. Her career focus areas in local media include: product management, platform partnerships, audience engagement, analytics, digital storytelling and digital acceleration. In addition to work as an independent strategic consultant, Riordan served as director of product, audience engagement for Gannett/USA TODAY NETWORK; director of digital engagement products and digital content partnerships for GateHouse Media; and community engagement strategist/social media lead for Patch.com.