Rachel Watkins, senior marketing lead, at Belo + Company represents multiple channels within the media company including FWD>DFW and The Dallas Morning News while leading B2B strategy, brand aesthetics and integration, and sponsorships for a sales team of about 100. One of her projects of focus is cause marketing-related branded content, partnerships, and revenue, specifically related to FWD>DFW. Rachel has been with Belo for more than seven years, starting off as marketing manager of the luxury lifestyle publication of The Dallas Morning News before spending four years leading content, experiential sponsorships and strategic partnerships for the live events division of Belo.