Rajeev has over 24 years of rich working experience, across various industries and geographies. Rajeev has returned to HT Media after spending a little over three years with Star India Pvt. Ltd where he was President, Ad Sales across the Sports and Entertainment businesses. He also managed the Digital Revenues for Hotstar for Sports properties. Additionally, Rajeev spearheaded the creation of the revenue model for new domestic leagues such as Indian Super League and Pro Kabaddi League, and the IPL Digital revenue model, and led the Sales Organisation restructuring across the sports and entertainment organisations, as well as the sales automation initiative. Before joining Star, Rajeev was National Head of Revenue and Circulation at HT Media. He has also worked in FMCG companies, including AVON, Whirlpool, Coca Cola and Asian paints where he led diverse portfolios in Sales, Operations, Strategy, Commercial, and Trade Marketing. Rajeev holds an MBA in Marketing from Punjab University.