Samantha Perry has worked both as a journalist and PR professional in a consultancy and full-time capacity over the past 20 years. As a journalist, she covered the ICT sector for the likes of Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant she has worked with listed and multinational organisations such as Striata, Google, Telkom, MTN and Dimension Data. She has a Masters degree in ICT Policy and Regulation and runs an initiative called WomeninTechZA, which aims to bridge the gender diversity gap in the tech sector.