Sarmad Ali is Managing Director at the Jang Media Group, Pakistan’s largest media conglomerate having presence in Print, Broadcast and the Digital space.  He is responsible for the group’s revenue function.

Sarmad  has over thirty years of experience in marketing, advertising and media management.  He has been associated with the Jang Group since 1994 when he joined the group as Executive Director of the English daily “The News”.  Under his stewardship, The News became one of Pakistan’s two premier English dailies.  In 1997 he took over as the Group’s Executive Director, Marketing & Sales and in 2006 was promoted as Managing Director. 

Prior to joining the Jang Group, Sarmad has been associated with some of the country’s leading advertising agencies including IAL/Saatchi, where he worked as Director Client Service from 1987 to 1993.

He is presently President of the All Pakistan Newspapers Society (APNS) and has previously served as its Secretary General and Joint Secretary.  He is also President of the International Advertising Association’s Pakistan Chapter and serves on IAA’s Global Board of Directors.  Sarmad also serves on the council of the World Branding Forum.  He is Board member and Hony Secretary of the Management Association of Pakistan. He is also the Chairman of the Ad-Asia 2019 organizing committee.

Described as of one of Pakistan’s marketing thought leaders, Sarmad has been thrice the President of the Marketing Association of Pakistan.  In 1999, he was awarded the coveted Marketing Excellence Award for his contribution in the field of marketing,  Ranked amongst Pakistan’s top 100 Business Leaders, Sarmad received the Asian Brand Leadership Award from the Asian Brand Congress in 2007 and the 50 Most Talented CMOs Award at the World Marketing Summit in 2013.

In 2013, the President of Pakistan conferred upon Sarmad the Sitara-I-Imtiaz, Pakistan’s third highest Civil Award.

He serves on the Governing Board of the Intellectual Property Organization, Cabinet Division, Government of Pakistan and on the Board of Directors of the Associated Press of Pakistan (APP). He has served in the past, as member of the Prime Minister’s Task Force on Privatisation and Investment in 2003 and as member of the Sindh I. T. Board from 2000–2003.

Sarmad has also been on the Jury of the Global AME Awards (Advertising & Marketing Effectiveness) as well as the M&M Global Media Marketing & Advertising Awards and INMA (International News Media Association) awards.

Sarmad is also on the Board of Directors of the Pakistan Parkinson’s Society and Board of Governors of the Friends of the Burns Centre.

He holds a Master degree from Villanova University, Pa, USA.