Shannon Riley is the Strategy & Operations Director of News UK’s Commercial department, recently re-branded as The Bridge, and responsible for the strategic direction of News UK’s advertising business. After leading an extensive transformation programme of the Commercial business last year, Shannon is now focused on its constant evolution as opposed to further transformation and diversification into new revenue streams based on fit with News UK’s strategy as opposed to hype.

Prior to News UK, Shannon has worked for and advised 50+ companies while living in San Francisco, Zurich, New York and London in a variety of roles across corporate development, corporate strategy and management consulting with her most recent role working in Yahoo’s corporate development team, where she was heavily involved in the technology, media and start-up community to grow the business via acquisition.

Originally from the San Francisco Bay Area, Shannon has an MBA from University of California, Berkeley and a BA in Business Economics from University of California, Santa Barbara.