With over 30 years of professional exposure in the Media industry, this media veteran has handled a wide spectrum of renowned brands covering the entire gamut of product categories in various lifecycle stages. He also ran a media training and consultancy company M:Ideas, which was bought over by Carat Integra. As
CXO in Carat, Percept Media and Vizeum, Shripad has built strong media businesses. He has been on many Industry bodies like MRUC, BARC and teaches at many reputed Institutions. He is a reputed trainer and has conducted over 200 workshops in Media Ad Sales, Media Planning & Buying. He advises many media in Strategy, Content and Ad Sales. This number cruncher with a Masters Degree in Statistics, a JBIMS MBA, and a Diploma in Operations Research Society of India, now runs a Consulting Company. Shripad Kulkarni Consults on big media transformation projects on the supply side as well as demand side.