Mr B Srinivasan (Srini) is the Managing Director of the 93 year old Vikatan Group. This third- generation entrepreneur joined his family business when Vikatan Group was print-only Magazine Publisher, in 1990. Realising the significance of communities, advent of personalization, emergence of TV mediums and the surge of the Internet, Srini spearheaded Vikatan’s diversification through niche magazines, adopted internet publishing in 1997, went pay in 2005 and trending on social media since 2010 . He also entered content production for TV in 1998 and during the last 2 decades produced continuous #1 rated shows in Tamil. Since 2016, the Vikatan Group has created and curated popular event properties and client-led activations.