Lee Chin is the Chief Operating Office (Content & Commercial) for Sin Chew Media Corporation. She currently heads the digital content and media lab department in Sin Chew, overseeing its digital assets such as www.sinchew.com.my and Pocketimes.

She joined Sin Chew Daily in 2008 as a culture and education reporter after a short stint in legal practice. Her digital journey started when she assumed the role of chief editor to the website of the paper in 2011.  Since then, she has spearheaded different digital content projects and initiatives within Sin Chew Media Group.