As Chief Data Officer, Tom Betts oversees the strategic use of customer data and research across the organisation, helps identify growth opportunities, and experiments and tests new ideas with the aim of building audiences and revenues. Since joining the FT in 2009, Betts and his team have spearheaded the use of data to improve business performance, allowing the FT to deliver better services and tools for both readers and advertisers. Betts is part of The Financial Times Group leadership team.